Can I cancel my ASOS Premier subscription?

Yes, but the refund rules are strict. You can cancel **within 15 minutes** of buying Premier through My Account, **or within the first calendar month** by contacting Customer Care via Live Chat, provided you haven't made any eligible Premier purchases. After that, no refund. Separately, you can switch off **auto-renewal at any time** in My Account → Manage Subscription → Cancel plan, and you'll keep the benefits until the 12 months expire.

How long do I have to return ASOS items?

ASOS gives you **28 days** from the date your order was delivered or made available for collection to place a return. Items must be unworn, in original condition, with all tags and packaging attached. UK/EU customers also have a separate **14-day statutory right of withdrawal** under the Consumer Contracts Regulations 2013, that runs from the day after delivery and gives you a full refund including standard delivery costs.

Is there an ASOS customer service email?

ASOS does not publish a public customer-service email. All consumer queries, cancellations, refunds, missing items, are funnelled through the **'Contact Us Now'** AI Assistant on the Help pages, which escalates to Live Chat (open 05:00 to 23:59 CDT). The emails that *do* surface in ASOS's site markup, `legal@asos.com`, `dataprotection@asos.com`, `press@asos.com`, are restricted to legal, GDPR/data, and media enquiries respectively.

Can I cancel my ASOS order after it's been dispatched?

Not through the cancel button, once the 15-to-60-minute window closes, ASOS treats it as a shipped order. Your route is to **refuse delivery or accept and return** within 28 days for a full refund. UK/EU customers can also invoke the **14-day statutory right of withdrawal** the day after delivery, which entitles you to a refund of items plus standard delivery costs even if you used a faster shipping option.

Does ASOS Premier have a free trial?

No free trial as a standard offer. ASOS Premier costs **£9.95/year in the UK** or **$19/year in the US** and auto-renews annually. The only way to get Premier free is via the **ASOS Credit Card** promotion (issued by Capital One in partnership with ASOS), which gives 12 months of Premier on successful account opening during qualifying promotion periods. Subscriptions are annual only, there is no monthly billing option.

Why won't ASOS let me renew Premier?

If your **Return Rate is above 70% across 3 or more orders** in the past 12 months, ASOS blocks you from purchasing or renewing Premier under the Fair Use Policy. Your current Premier benefits continue until the subscription expires, but during that time the £3.95 per-parcel deduction can still apply. To restore eligibility, place more orders where you keep most of the items, the Return Rate is recalculated continuously with a 30-day buffer.

Can I pause ASOS Premier instead of cancelling?

No, ASOS doesn't offer a pause option for Premier. Your only levers are: (1) cancel within 15 minutes of ordering for a full refund via My Account; (2) cancel within the first calendar month via Customer Care (no eligible purchases made); or (3) cancel auto-renewal in My Account → Manage Subscription → Cancel plan so the subscription simply ends when the 12 months are up. If you change your mind later, press 'Renew plan' to opt back in.

Why am I still being charged after cancelling ASOS?

Usually one of three things: the cancellation never completed (no written confirmation), the subscription bills through Apple or Google and must be cancelled there, or a minimum term is still running. Charges continuing after a confirmed cancellation can be disputed with your bank as a chargeback.

How do I delete my ASOS account?

Cancel the subscription first, then request account deletion in settings or by email. If there is no self-serve option, email a written erasure request citing the applicable data-protection law; most companies complete erasure within about 30 days.

How to Cancel ASOS Premier in 1 Calendar Month.

Q: Does ASOS charge a cancellation fee?

Rolling monthly plans end at the period already paid for with nothing extra to pay. Fixed minimum-term plans can carry an early-exit charge until the term ends, check your signup terms for a minimum-term end date.

Here's the fastest way to cancel ASOS and what to expect.

Last verified 16 Jun 2026 · data refreshes daily · sources: page-emails, web-search

The fastest way

ASOS has no public support email, cancellations go through Live Chat via 'Contact Us Now' on the Help pages. Cancel an order within 15 to 60 minutes via My Orders → Cancel/View. For Premier subscription, cancel auto-renewal in My Account → Manage Subscription anytime; refunds only within 1 calendar month and only if no eligible Premier purchases were made.

Or let yoink do it for you.

30 seconds. AI emails ASOS, handles retention, chases the refund. You approve once, then sleep.

Get yoink (App Store) →

The 4-step cancellation

Email the verified address
press@asos.com, yoink-verified working email for ASOS (confirmed by tracked cancellations).
Use a precise subject
Subject: Cancellation Request, [your account email]

Send this template

Hi ASOS team,

I'm writing to cancel the subscription on my account, [your account email].

Please treat this as formal notice of cancellation, effective from the end of the current billing period. Under the Consumer Contracts Regulations 2013, I'm entitled to cancel this contract by notice through the same channel it was formed in.

Please confirm by reply that the subscription has been cancelled and that no further charges will be taken.

Best,
[your name]

Wait for confirmation
Wait 24 hours. If there's no response, send a polite one-line follow-up referencing the original request.

ASOS plans you can cancel

ASOS Premier (UK)
Cancel within 15 minutes of ordering via My Account, or within the first calendar month by contacting Customer Care. Auto-renewal can be cancelled anytime in My Account → Manage Subscription → Cancel plan.
£9.95/yr
ASOS Premier (US)
Same rules as UK Premier: cancel within 15 minutes via My Account or within first calendar month via Customer Care; auto-renewal cancellable anytime.
$19.00/yr
Standard ASOS Account
Free account, no subscription. Individual orders can be cancelled within 15 to 60 min depending on delivery method.
£0.00/mo

ASOS’s refund policy

ASOS gives you 28 days from delivery to send items back for a full refund to your original payment method, provided items are unworn and in original condition with tags. UK/EU shoppers also have a separate 14-day statutory right of withdrawal under the Consumer Contracts Regulations 2013. Refunds typically arrive within 10 calendar days of the warehouse receiving your return. The Fair Use Policy can deduct £3.95 per parcel if your return rate is 70%+ across 3+ orders.

“If you return an item requesting a refund within 28 days of the item being delivered to you or available for collection, we'll give you a full refund by way of the original payment method.”
, ASOS terms

28-day cancellation windowPro-rata refund: no

Asking specifically for money back, not just a cancellation? See the dedicated ASOS refund guide , same data, but framed around the policy + escalation paths.

Does ASOS charge a cancellation fee?

We found no cancellation fee in ASOS’s published terms. On a rolling plan you simply pay to the end of the current billing period and nothing after. If you’re inside a fixed minimum term, check your signup email for the end date, cancelling early is where fees usually hide. If you signed up online within the last 14 days, the Consumer Contracts Regulations give you a cooling-off right to walk away, fee-free, for most digital subscriptions.

What doesn’t work for cancelling ASOS

Based on 2 sources, Reddit, app reviews, and direct testing. Skip these and save yourself the loop.

✕ Emailing customerservice@ or support@asos.com, ASOS publishes no first-line support email, all customer queries are funnelled through the 'Contact Us Now' AI assistant and Live Chat on the Help pages.
✕ Calling +44 (0)20 7756 1000 to cancel an order or Premier, That number is the corporate switchboard for investor/legal/press enquiries, it does not route to consumer Customer Care, who only operate via chat.
✕ Changing an order after placing it, ASOS explicitly states they cannot amend items, delivery option, address, or payment method once an order is placed.
✕ Cancelling Premier after 1 calendar month for a refund, Per the Premier T&Cs, no refund is offered if you've held the subscription longer than one calendar month, regardless of whether you've used it.
✕ Cancelling an order after the 15/60-minute window, After the timeframe (15 min for Next Day/Express, 60 min for Standard, 10 min for Brand Partner items), the cancel button disappears and you must wait to return.

Cancelled ASOS but still being charged?

Three common reasons, in order of likelihood:

The cancellation didn’t actually complete. If you never received a written confirmation from ASOS, treat it as not cancelled. Email press@asos.com referencing your original request date and ask for written confirmation plus a refund of any charge taken since.
You cancelled in the wrong place. Subscriptions started through the App Store or Google Play bill through Apple or Google, cancelling on ASOS’s site doesn’t touch them. Check Settings → Subscriptions on iPhone, or Play Store → Payments & subscriptions on Android.
Billing lag. A charge that was already in flight when you cancelled can still land a few days later. One trailing charge can be normal; two is not.

If they keep charging after a confirmed cancellation, that’s chargeback territory: dispute the charge with your bank citing “subscription cancelled, merchant continued billing”. The yoink app also flags this automatically, it keeps watching your inbox after a confirmed cancellation and alerts you if ASOS charges again.

How ASOS will try to keep you

ASOS may respond with a retention offer, a discount, a free month, or a downgrade to a cheaper tier. Don't engage with the counteroffer. Restate that you want a full cancellation and cite the consumer law again if they push back.

They’ll say: “Live Chat agent stalls or ends the session before processing a cancellation/refund.”
You say: State the request in your first message: 'Under the Consumer Contracts Regulations 2013 I'm exercising my 14-day right of withdrawal on order [number]' or 'Please cancel my Premier subscription per the 1-calendar-month policy.' Screenshot the chat, Reddit and Trustpilot users report chats being closed without resolution, and a written transcript is your evidence.
They’ll say: “Manager points you back to the T&Cs and refuses flexibility on a missed return window.”
You say: ASOS managers have been documented (Trustpilot, Jan 2025) telling customers to 're-read the terms' rather than offering goodwill. Escalate via the Resolver platform, which Trustpilot reviews confirm gets ASOS to respond within 24 hours. UK shoppers can also raise a Section 75 chargeback if the order was £100+ and paid by credit card.
They’ll say: “Fair Use deduction of £3.95 per returned parcel applied without warning.”
You say: ASOS must notify you and show a reminder at checkout before deductions apply (per their own Fair Use page). Ask the agent to confirm the date the deduction status started, if no prior notification was sent, dispute the deduction in writing.
They’ll say: “Premier auto-renewal charges hit before you remember to cancel.”
You say: Cancel auto-renewal the day you subscribe, it's a one-click toggle in My Account → Manage Subscription → Cancel plan, and you keep the benefits until the year ends. Don't wait for the reminder email.

Your rights when cancelling

The law where you live is the strongest hook, lead with it when you contact the company.

United Kingdom

Consumer Contracts Regulations 2013
14-day cooling-off on new subscriptions.
You can terminate any continuous service contract within 14 days of starting it and recover any payment, no questions asked. Applies regardless of ASOS’s own policy.
Consumer Rights Act 2015
Services must be as described.
If ASOS’s service was misrepresented or didn’t deliver what was promised, you have a statutory right to remedy (repair, refund, or price reduction) regardless of their terms.

Worldwide

Card-issuer chargeback
Your bank can reverse the charge.
Visa, Mastercard, and Amex all run chargeback schemes, “goods/services not as described” or “subscription not cancelled” are valid reason codes everywhere they operate. Your bank handles the dispute; ASOS has ~45 days to defend.

Rights in other regions (United States, European Union)

United States

FTC Click-to-Cancel Rule (2024+)
Cancel must be as easy as sign-up.
The Federal Trade Commission’s Click-to-Cancel rule requires ASOS to make cancelling at least as simple as signing up, same channel, same number of clicks. If they buried the cancel button or forced a phone call, they’re in violation; report to reportfraud.ftc.gov.
California ARL (auto-renewal law)
Renewal must be cancellable online.
California Business & Professions Code §17602 forces any company billing California residents on auto-renewal to provide an online cancel mechanism. Lawsuits have been won on this; companies often refund quickly when it’s cited.

European Union

Consumer Rights Directive 2011/83/EU
14-day right of withdrawal across all EU states.
EU-wide statutory right to withdraw from any distance-sold contract within 14 days. Mirrored into local law in every member state. ASOS must honour it regardless of where they’re headquartered.

Delete your ASOS account (not just cancel)

Cancelling stops the billing; deleting removes your account and personal data. Do them in that order, deleting an account with an active subscription can leave the billing running with no way to log in and stop it.

If there’s no delete option in ASOS’s account settings, email press@asos.com with the subject Account deletion request, [your account email] and ask for your account and personal data to be erased under UK GDPR (Article 17, the right to erasure). They’re typically required to act on it, most companies complete erasure within about 30 days, and you should ask for written confirmation when it’s done.

Common questions about cancelling ASOS

Go to **My Orders** in your account and click the **Cancel/View** button next to your order. The window is short: **15 minutes** for Next Day Delivery, ASOS Instant, and Standard-to-InPost-locker; **60 minutes** for Standard Delivery; **10 minutes** for items sold by ASOS Brand Partners; and up to **2 days before** delivery for Nominated Day. After that window the button disappears and you'll need to return the items once delivered.

Money-back questions (windows, pro-rata, chargebacks) are covered in the ASOS refund guide. Need a human for something else entirely? The ASOS contact guide lists every channel that actually answers.