UNRATED TO CANCEL

How to Cancel Amazon Prime in 2 Minutes.

Amazon typically charges £44.87 (one-off). Here's the fastest way to cancel and what to expect.

Last verified 3 days ago · data refreshes daily · 2 sources cited

The fastest way

To cancel Amazon Prime, sign in at amazon.co.uk, go to Account & Lists → Prime → 'Manage Prime' → 'End membership'. No phone call required. Confirmation is instant on-screen and by email. If you haven't used Prime benefits in the current billing period, you may be eligible for a full refund.

£44.87 (one-off)typical charge

Or let yoink do it for you.

30 seconds. AI emails Amazon, handles retention, chases the refund. You approve once, then sleep.

Get yoink (App Store) →

The 4-step cancellation

  1. Email the verified address

    returns@amazon.co.ukyoink-verified working email for Amazon (confirmed by tracked cancellations).

  2. Use a precise subject

    Subject: Cancellation Request — [your account email]

  3. Send this template

    Hi Amazon team,
    
    I'm writing to request the immediate cancellation of my subscription tied to this account, effective today.
    
    Under applicable consumer-protection law (UK Consumer Contracts Regulations 2013, EU Directive 2011/83/EU, or the FTC's Click-to-Cancel rule depending on your jurisdiction), I'm entitled to terminate this continuous service contract through the same channel it was formed in — please confirm by reply that no further charges will be made.
    
    If your policy permits, I'd also appreciate a pro-rata refund for any unused portion of the current billing period.
    
    Best,
    [your name]
  4. Wait for confirmation

    Wait 24 hours. If there's no response, send a polite one-line follow-up referencing the original request.

Amazon plans you can cancel

Amazon’s refund policy

Amazon generally allows Prime members to cancel and receive a full refund if no Prime benefits have been used in the current billing period. Partial or pro-rata refunds may apply if some benefits were used. Physical goods follow Amazon's separate 30-day returns policy. Digital purchases (Kindle, Prime Video rentals) have their own narrower refund rules.

14-day cancellation windowPro-rata refund: yes

Asking specifically for money back, not just a cancellation? See the dedicated Amazon refund guide — same data, but framed around the policy + escalation paths.

What doesn’t work for cancelling Amazon

Based on 2 sources — Reddit, app reviews, and direct testing. Skip these and save yourself the loop.

How Amazon will try to keep you

Amazon may respond with a retention offer — a discount, a free month, or a downgrade to a cheaper tier. Don't engage with the counteroffer. Restate that you want a full cancellation and cite the consumer law again if they push back.

Your rights when cancelling

Consumer law varies by where you live. The strongest hook for your country is the one to lead with when you contact the company — pick the one that applies and quote it in your email.

United States

  • FTC Click-to-Cancel Rule (2024+)
    Cancel must be as easy as sign-up.

    The Federal Trade Commission’s Click-to-Cancel rule requires Amazon to make cancelling at least as simple as signing up — same channel, same number of clicks. If they buried the cancel button or forced a phone call, they’re in violation; report to reportfraud.ftc.gov.

  • California ARL (auto-renewal law)
    Renewal must be cancellable online.

    California Business & Professions Code §17602 forces any company billing California residents on auto-renewal to provide an online cancel mechanism. Lawsuits have been won on this; companies often refund quickly when it’s cited.

  • Restore Online Shoppers’ Confidence Act (ROSCA)
    Negative-option billing must be clearly disclosed.

    Federal law (15 U.S.C. §8401) requires Amazon to clearly disclose any negative-option / auto-renewal terms before charging. Buried terms = potential federal violation. Report to the FTC alongside any FTC complaint.

United Kingdom

  • Consumer Contracts Regulations 2013
    14-day cooling-off on new subscriptions.

    You can terminate any continuous service contract within 14 days of starting it and recover any payment, no questions asked. Applies regardless of Amazon’s own policy.

  • Consumer Rights Act 2015
    Services must be as described.

    If Amazon’s service was misrepresented or didn’t deliver what was promised, you have a statutory right to remedy (repair, refund, or price reduction) regardless of their terms.

European Union

  • Consumer Rights Directive 2011/83/EU
    14-day right of withdrawal across all EU states.

    EU-wide statutory right to withdraw from any distance-sold contract within 14 days. Mirrored into local law in every member state. Amazon must honour it regardless of where they’re headquartered.

  • Digital Content Directive (EU) 2019/770
    Refund rights for digital content failures.

    Specific to digital subscriptions — gives you the right to a price reduction or contract termination when Amazon’s digital service is not as advertised, with no time limit beyond the contract period.

Worldwide

  • Card-issuer chargeback
    Your bank can reverse the charge.

    Visa, Mastercard, and Amex all run chargeback schemes — “goods/services not as described” or “subscription not cancelled” are valid reason codes everywhere they operate. Your bank handles the dispute; Amazon has ~45 days to defend.

Common questions about cancelling Amazon

Sign in at amazon.co.uk, go to **Account & Lists → Prime Membership → Manage Membership → End Membership**. Amazon walks you through three confirmation screens designed to retain you — keep clicking through until you see 'Your membership has ended' or a scheduled end date. Confirmation arrives by email within minutes.

Cancel other brands.

Tired of doing this by hand?

yoink emails Amazon, handles the retention dance, chases the refund. You approve, sleep, check the wins tab later.

Get yoink for free →